top of page


When beginning a project, I start by creating a task analysis of the procedure which I am researching. This involves breaking down the procedure into each step the physician takes when carrying out each task. Many physicians would give you an overview of how the procedure is done but on closer exception, there are far more steps involved. The information needed to complete the task analysis can be obtained by watching the physician in real time or by viewing medical videos if the procedures are difficult to sit in on. 



Once each step has been recorded, we then proceed to add the physicians perception, cognition and action along with any learning outcomes we found could help him or her perform a more streamlined procedure.

Interviews &

Case Studies

The next part of our research is to interview patients, carers and clinicians involved in the pre and post care of the procedure. Most of our key insights come from multiple real users having the same issue with a certain product. These human needs are a vital part of our research.



Secondary research is a type of research has already been compiled, gathered, organised and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry. A lot of secondary research is available right on the Web, simply by entering key words and phrases for the type of information you’re looking for. You can also obtain secondary research by reading articles in magazines, trade journals and industry publications, by visiting a reference library, and by contacting industry associations


bottom of page